Communication & Push Notifications¶

This section covers BrandWallet's communication features, including push notifications and customer engagement tools.

Push Notification Features¶

32. What is the "Birthday Celebration" message?¶

The 'Birthday Celebration' message is a personalized push notification that can be sent to customers on their birthdays automatically from the system, offering them rewards or special offers.

Features: - Automatic birthday detection - Personalized messaging - Special offers and rewards - Customizable content

Location-Based Marketing¶

33. Is there an option for geo-targeting in wallet marketing campaigns (e.g., location-based rewards)?¶

Yes, geo-targeting options are available to send location-based rewards or offers to customers when they are near your store.

Geo-targeting features: - Location-based notifications - Proximity-based offers - Store-specific promotions - Geographic campaign management

34. How can I set Location-Based Push Notifications?¶

Location-based notifications can be set through the BrandWallet Dashboard, where you can:

Define geographical regions for targeting
Set notification radius
Create location-specific offers
Schedule location-based campaigns

Notification Customization¶

35. Can I change transaction notifications from the dashboard?¶

Yes, transaction notifications can be customized from the dashboard to reflect your brand's messaging and promotions.

Customizable elements: - Notification text and messaging - Brand colors and styling - Timing and frequency - Call-to-action buttons

36. Can I send personalized notifications or offers based on customer behavior?¶

Yes, you can send personalized notifications and offers based on:

Customer Behavior: Shopping patterns and preferences
Purchase History: Past buying behavior
Engagement Level: How active they are with your program
Demographics: Age, location, and other factors

Notification Types¶

BrandWallet supports various types of notifications:

Transaction Notifications¶

Purchase confirmations
Points earned notifications
Reward redemption alerts
Payment confirmations

Marketing Notifications¶

Promotional offers
New product announcements
Event invitations
Seasonal campaigns

Engagement Notifications¶

Birthday celebrations
Anniversary reminders
Loyalty milestone achievements
Re-engagement campaigns

Best Practices¶

Effective Notification Strategies¶

Timing: Send notifications at optimal times for your customers
Frequency: Don't overwhelm customers with too many notifications
Personalization: Use customer data to create relevant messages
Value: Always provide value in your notifications
Testing: A/B test different messages and timing

Compliance and Privacy¶

Respect customer preferences
Provide easy opt-out options
Follow local regulations
Maintain customer privacy